Issue #6

🤓 Hello, welcome to another big week of email marketing with Mailer Weekly.

If you find this newsletter valuable, help spread the word by telling your friends to sign up here. Read on for the major headlines:


3 Strategies to Sell More Digital Products with Email

SparkPost

If you’re a creator turning your side-hustle into a full-time passion gig, it can be overwhelming deciding how to spend your time.

The Mobile Gap: Consumers Let Unread Emails Pile Up, But Not SMS

Ray Schultz / MediaPost

Consumers leave more emails unread than they do mobile messages. From this, we apparently can conclude that email is headed to the ash heap, judging by Mobile Consumer Engagement 2020, a study by Sinch, a provider of messaging tools.

How Abandoned Cart Emails Can Make You Money

Campaign Monitor

Everyone does this, but it frustrates businesses, nonetheless. You get on your favorite store’s website, add a few things to your cart, and then, for whatever reason, you don’t checkout.

How To Create An Outstanding Email Marketing Campaign: 15 Tips From Communications Experts

Forbes Communications Council

Most people don’t click through every email they get. Thanks to bulk management services by major email providers, a large volume of users simply skim through the emails and delete them en masse.

How, then, can a company come up with a way to stand out from the crowd? Getting noticed is the first step to establishing a rapport, but it’s too easy to slip through the cracks and end up just another email that goes into the trash.

9 Ways to Make Customers Want to Open Your Emails

Jill Duffy | PCMag

Productivity Expert Jill Duffy explains how to get more recipients to actually open those critical messages, whether they're marketing, sales, or any other kind of list-based emails.

4 Ways to Grow Your Stagnant Email List

Syed Balkhi | Business.com

To get the most out of email marketing, you have to make sure your list of subscribers remains fresh.

The Best Time to Send an Email (Research-Backed)

Kayla Carmicheal / Hubspot

Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM.

Watch: Get More Email Opens with Great Subject Lines

Stephanie French / Constant Contact

In the busy inbox, you have just a few milliseconds to convince someone to open your email.

Cart Abandonment Email Best Practices Illustrated with 21 Examples

Roland Pokornyik / Chamaileon

It’s frustrating when you watch the customer filling up their online shopping cart and hold your breath until they check out. But sometimes customers just disappear without finishing the purchase process. Leaving you with plenty of questions. What happened?

3 Types of Ecommerce Companies That Are Winning At Email

Campaign Monitor

There are several types of ecommerce business models. One of the most common, especially for small to medium enterprises (SMEs), is the business-to-consumer (B2C) setup.

The 5 Emails You Should Send This Cyber Monday to Skyrocket Sales

Jill Fanslau / Aweber

Cyber Monday’s online sales hit an all-time high in 2018, capping out at a record $7.9 billion, according to Adobe Analytics. That’s an increase of 19.3% from the previous year — and sales are only expected to go up this December.

14 Tips on writing effective email links

MyEmma

Don’t underestimate those tiny links. They’re the driving force behind every email campaign. The question isn’t whether to include links in your email—but how.

Use Receipts, Rewards, and Referrals to Personalize and Segment Emails

Campaign Monitor

You’ve probably read about marketing tactics, but how are you supposed to keep them all straight? What’s personalization again? And why do you need to segment?

Like & Subscribe: How Influencers use Email

Erica Weiss / SparkPost

With the rise of social media, Influencer Marketing has proven to be one of the most notable emerging marketing strategies. In fact, according to Digital Marketing Institute the Influencer Marketing industry is expected to hit $10bn by 2020. While Influencers no doubt play a huge role in marketing spend for start-ups and Fortune 500 companies alike, it’s important to keep in mind that in addition to creating sponsored content for things like hair pills and “tummy teas” influencers are also selling their personal brand— marketing oneself as a brand.

33 Quick and Actionable Tips to Improve Your Email Marketing Strategy [Infographic]

Mark Walker-Ford | Social Media Today

Are you looking for ways to improve your email marketing strategy? Want to know the dos and don’ts for a successful email marketing campaign? The team from Ethos3 share their tips for success in this infographic.

Shopify's New Target: Email Marketing

Halie LeSavage | Morning Brew

In a play to let Shopify merchants become inbox royalty, Shopify has added an email marketing tool to its product suite.

Three KPIs to Track the True Health of Your Email Marketing Efforts

Sponsored by Litmus | Marketing Profs

Imagine you logged into your bank account and noticed that's your balance had mysteriously increased by $1,000. You had no idea where that money came from or why it was there. It just... happened.

Gmail Ads: 7 Tips To Improve Results

John E Lincoln / Ignite Visibility

Want an easy way to expand your email marketing? Why not combine it with the power of PPC using Gmail ads? Google’s Gmail Ads let’s send your PPC ads straight to user’s’ inboxes. In this article, I’ll go over a few tips and strategies to make your Gmail ads as effective as possible to boost engagement and conversion rates.

Webinar Emails: What You Need to Know?

Kevin George / Email Monks

Hosting a webinar can guarantee good lead generation for your business. However, putting together a good webinar requires not just good material, but also efforts into marketing the same. You will need to work on a good email strategy that will help target the right segment, and get them to sign up for your webinar.

Staffing Right for your Email Marketing Team

Kevin George / EmailMonks

If you are an email marketer, you probably know the challenge of not having enough resources to carry out a successful email marketing program. No wonder, insufficient staffing is listed as one of the top three biggest challenges that hinders the success of email marketers. Lack of resources often leads to vanilla email programs that might fail to get you the expected results. On the other hand, well-resourced email programs are more likely to be successful. For example, marketers who describe their email programs as “very well-resourced” are six times more likely than those with “adequately resourced” programs to say that their programs are “very successful”, according to Litmus’ 2018 State of Email Survey of 3000 marketers worldwide.


Featured image credit: Myemma.com

Thanks for tuning in. Precious Maskoli is editor of the Mailer Weekly.

Link suggestions and feedback actively solicited.

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