Issue #13: How to Segment Your Customers Using Psychographics

🤓 Hello! Here is your weekly dose of the top latest in email marketing: What to do when emails get ultra personal which might make your subscribers uncomfortable; Campaign Monitor unveils new design tools to create the perfect mobile email and more. Forward to a friend to join the fun.

When Emails Get Ultra Personal | How to Segment Your Customers Using Psychographics

There have been many takes on email list segmentation already, with a focus on stats and technology. Take a look at things a little differently now and focus on the psychographics of segmentation. (Jake Rheude / Pinpointe Marketing Blog)

Lifecycle Marketing: How to Map it to Your Email Campaigns

Think about your favorite brands. Whether it’s Nike, Apple, Disney, or Google, they all have something in common. They’ve built really strong relationships with their customers. Not only are they great at acquiring customers, they also invest heavily in nurturing sustainable relationships. (Lenny Johnson / Vero)

‘View this email in your browser’ – What is this Feature and How to Include it in Email HTML

When creating a new email campaign, smaller elements like the ‘View this email in your browser’ feature which might be overlooked can have big impact. That’s why we want to take a look at this feature in depth. (Sendinblue)

New Design Tools to Create the Perfect Mobile Email

Not many of us would be surprised to learn that in 2019, the majority of emails were viewed on a mobile device. That’s why the team at Campaign Monitor have been busy creating new email builder tools to give control and flexibility over how your email design displays on mobile. (Campaign Monitor)

The Last Word on December 2019

A roundup of email marketing articles, posts, and tweets you might have missed last month. (Chad S. White / Email Marketing Rules)

Email Invitation Templates: How to Create and Use Them

So, you’ve got an event and you want to send out email invitations, but you don’t know where to start or what to say. (River Cartie / Constant Contact)

Thanks for tuning in.

Precious Maskoli is the editor of the Mailer Weekly. Top image credit: Pinpointe Marketing Blog.

Link suggestions and feedback actively solicited. 👋

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